7/4/2007

It has begun, again. Burger King has reopened in Japan after succumbing to defeat to the McD’s Big Macs in 2001 after a very cutthroat competition. Burger consumption in Japan is a big as 441 billion Yen in the year 2006. This amount is according to McDonald’s stats. Burger King, no doubt, wants a piece of that cake…if not the entire cake!

Frankly, I feel that Burger King’s burgers are heartier than filmsy McDonald’s burger. BK burgers are just better made. You can feel it in your hands when you hold that morsel of food in your hands, you know what I mean? No? You need to go down to Shinjuku or Ikeburuko’s BK joint for a chow down. Yes, Yes, I am an advocate of BK..what can i say?

The new re-entrant in the burger business is counting on their Whoopers to make it in the fast food industry. I don’t understand why the Japanese consumer didn’t like their Whoopers. They are so much better than the Big Macs…:/ Anyway, i hope BK lasts longer in Japan this time. I love their Mushroom Swiss Double Cheese Burger! :) I hope they sell that in Japan.