Amidst the current economic crisis that has currently hit the world, more and more people are looking towards stretching the value of their dollar. Where vehicles are concern, Honda’s latest hybrid Insight cannot come at a better time. The Insight is the cheapest hybrid car around with a tag price of under 2million Yen, which makes it roughly $21,000 to purchase. The gas-electric hybrid makes for a favorable option as consumers can stretch their gas bills a few miles longer.
But Japan’s No. 2 automaker said demand for the Insight has been so brisk that the company has received more than 5,000 orders, easily beating its monthly target.
“This is so much better than expected. The Insight is priced below 2 million yen, and is energy efficient. We believe consumers like these aspects,” said Honda spokeswoman Natsuno Asanuma.
Even before the launch, Honda had received about 5,000 orders for the Insight, Asanuma said. The Insight goes on sale in April in the U.S., and in March for Europe.
Honda’s Insight is cheaper than Toyota Motor Corp.’s Prius, the most popular hybrid, which sells for $22,000 in the U.S. and 2.3 million yen in Japan.